About Us

Our Team & Vision

Christina and Monique, founder of The Edit PR, working together and going over notes at an event inside a mall

Our Vision

Public relations isn’t what it used to be. That’s why The Edit PR, an award-winning boutique public relations firm, takes a new wave approach with creative, mindful and bold ideas that uphold the values of authenticity and real connections.

In a world where noise is constant, we cut through with purposeful PR campaigns designed to put your brand in the spotlight - captivating media, influencers, trendsetters, and the audiences that define your success.

Christina Vanin is a public relations professional with 20 years of experience developing and executing communications programs for b2c and b2b technology, retail, HR, food, beauty and travel brands.

Whether she’s planning creative media relations programs, executing standout event PR or managing brand reputation (and everything in between), Christina delivers results on time, on budget and on point. From the startup world, to global brand campaigns, Christina has worked for a diverse range of clients and is passionate about understanding a brand’s business inside and out in order to bring their story to life.

Monique Camenzuli is a public relations professional with 20 years of experience in the business and lifestyle space. She specializes in communications strategy, events, media and influencer relations and content curation.

With a keen eye for the ever-changing media landscape, Monique has a passion for helping brands tell their unique story. Monique has worked with top companies, developing award winning public relations programs. Monique has also worked with a diverse range of clients in the business, retail, lifestyle and entertainment space including the publicity team for the Toronto International Film Festival working with A-list celebrities and managing red carpets for the city’s most coveted events.

mall interior, showing elevators criss crossing over 3 floors

What we do

Elevate your brand with our custom service offerings.

Communications Strategy
Media Relations
Influencer Relations
Content Creation

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Our Clients

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What people are saying…

We are incredibly grateful for The Edit PR, who have been an invaluable extension of our team at The Forum, a registered national charity. What sets Monique and Christina apart is not only their professional skills but also their deep understanding of our organization, stemming from their experience as Alumnae from our mentorship programs. Their insights have been incredibly valuable, allowing them to tailor their strategies and communications to perfectly align with our purpose and values.

Anne McLean
Director of Marketing & Communications, The Forum
What sets the team at The Edit PR apart from other larger agencies is that they take the time to truly understand our business, and provide us with ongoing and valuable strategic advice and execution. They have the ability to uncover newsworthy story angles that enable us to build our brand across our various markets. They also have relationships with media outlets across Canada that have been beneficial to us.

Sarah Gilmour
Marketing & Communications Manager, Turner & Townsend
Christina and Monique’s knowledge of retail, food and the shopping centre industry has truly brought forth strategic brand campaigns that deliver outstanding PR results. The Edit PR is professional, accountable, creative and client-focused. Their strategic support, market insight and creativity have exceeded my expectations, bringing a high level of execution and professionalism. They respond to challenges in the dynamic retail environment with ease and act as a strong collaborative partner and extension of your brand.

Lisa Cosentini
Marketing Director, Upper Canada
We found an excellent partner in The Edit PR – an agency that thinks strategically, rises to the challenge and delivers outstanding PR results for our clients. Whether it’s creative brainstorming for a product launch or developing campaigns to keep a brand top of mind, we know the team will get it done and then some!”

Kate MacDougall
Founder & Principal, Camber Communications
I had the pleasure of working with Christina earlier in my career and it was easy to identify her as a top performer. She is creative, thoughtful, knowledgeable, respectful and results-oriented. She is constantly looking for ways to improve our positioning and voice in the market, and is extremely hard working. I very much enjoy working with Christina and consider her to be a valued business partner.

Rob Bianchin
Vice President, Blendtek Fine Ingredients Inc.
The Edit PR were a dream to work with! Everything that a blogger could hope for during a collaboration: a creative project proposal, clearly outlined expectations, amazing communication and speedy responses anytime I had a question!

Zeba Khan
Fashion Blogger & Founder, Ella Pretty Blog
The Edit PR has become our trusted partners in strategic PR campaigns. With proven results, the team has elevated our presence beyond our industry. We look to them for their expertise and connections to media.

Nick Mocan
President, Crozier
Working with The Edit PR has been an absolute game-changer for Conestoga Mall. Their proactive approach to media and influencer relations, and expert positioning, has significantly elevated our brand’s presence in the media landscape. Their strategic planning and creative brainstorming have led to innovative campaigns that have effectively positioned us within our market. In addition, their expert social media strategy for store openings and events has helped us engage with our community and drive meaningful interactions. We’re incredibly grateful for The Edit PR’s partnership and look forward to continuing our successful collaboration.

PATRICK FLEURANTIN
MARKETING MANAGER, CONESTOGA MALL + LANSDOWNE PLACE

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Together, let’s ignite impact

Ready to elevate your brand and make headlines that matter? Contact us for a consultation to explore how our strategic storytelling and bold PR strategies can propel your brand’s success in today’s media landscape.

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